Influencer Marketing Manager, Social Lab at Google
• Spearhead workstream of organic YouTube creator content sponsored by Google
• Oversaw 250+ sponsored videos across 20+ product areas, resulting in 250M+ organic views, 20+ trending videos (including #1), and brand lift comparable to major TV buys
• Harmonized complex needs of multiple, cross-functional stakeholders, alleviating tension between product messaging and influencer voice to drive brand lift among Gen Z
• Developed Google’s talent selection and content review guidelines to ensure partner material authentically reflects core company values